KLOUD & Wasiu - MATTER (Official Music Video)

"There are times we need to use our platforms and most importantly our ability to create in a way that betters the overall of others and not only ourselves. As an artist, I want to enable my platform to other artists who want and feel the need to express their points of view." - KLOUD

"MATTER is my visceral response to the countless atrocities that I’ve had the displeasure of constantly being exposed to. As a black man, I am regularly reminded that my life does not matter. And I am told that expressing frustration about the blatant disregard of life is unwarranted. Angry black man, what you mad about now? I’m mad that I have to watch innocent people get murdered. I’m mad that when I was held at gunpoint, handcuffed and detained for no reason I had to stay calm and try to deescalate the situation even though I was the victim of brutality. I’m mad that I came out of that situation thinking “Thank God I’m still alive”. I’m mad that my beautifully Melanated skin is seen as a target or threat. I’m mad that I have to remind people that my life also matters. So Nah, I will not be silent. My strongest weapon is my voice and I intend to use it." - Wasiu

Half the proceeds of 'MATTER' will go to https://www.colorofchange.org & https://www.naacpldf.org.

Download: https://kloud.ffm.to/matter

Writer & Lyricist: Wasiu
Producer: KLOUD

#kloud #wasiu #matter