17. Fromm Studio | Bad - Songs of Surrender

40 Songs re-recorded by us. Re-imagined by you. #U2SOS40

Songs Of Surrender. Out Now: http://u2.lnk.to/SOS

Fromm is a British 3D Studio by Vince Ibay and Jessica Miller. They specialize in creating eccentric and otherworldly art and design, taking inspiration from camp, kitsch and pop-culture. Their work ranges from Music Videos, Advertising, Social Media Content and Face Filters. Previously worked on projects for Spotify, The New York Times and Snapchat, and have also been featured by ItsNiceThat, Nowness and the British Fashion Council.

"We felt that our generation's addiction to digital screens would fit the themes and mood for the song. Inspired by The Lady of Shallott, we wanted to present a life lacking authenticity and the yearning for real-life experiences. With this video we have tried to reflect on the daily choice between the comfort of a digital sub-reality or facing the challenges of a flawed world."

"Our parents are huge fans of U2 and we find it amazing how a bands message can still be so relevant through different generations."

Find out more about Fromm Studio:
http://fromm.studio/
https://www.instagram.com/frommfrommfromm/